| Type of Material: | Thesis |
| Title: | Advertising effectiveness on fast moving consumer goods: an empirical study |
| Researcher: | Chanpreet |
| Guide: | Kundu, Surinder Singh |
| Department: | Department of Commerce |
| Publisher: | Chaudhary Devi Lal University, Sirsa |
| Place: | Sirsa |
| Year: | 2013 |
| Language: | Arabic |
| Subject: | Commerce | Advertising Effectiveness | Consumer | Marketing | Commerce |
| Dissertation/Thesis Note: | PhD |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 255360 | |
| 003 | IN-AhILN | |
| 005 | 2019-05-28 05:28:54 | |
| 008 | __ | 130930t2013||||ii#||||g|m||||||||||ara|| |
| 035 | __ | |a(IN-AhILN)th_255360 |
| 040 | __ | |aCDUS_125055|dIN-AhILN |
| 041 | __ | |aara |
| 100 | __ | |aChanpreet|eResearcher |
| 110 | __ | |aDepartment of Commerce|bChaudhary Devi Lal University, Sirsa|dSirsa |
| 245 | __ | |aAdvertising effectiveness on fast moving consumer goods: an empirical study |
| 260 | __ | |aSirsa|bChaudhary Devi Lal University, Sirsa|c2013 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2013-05 |
| 650 | __ | |aCommerce|2UGC |
| 653 | __ | |aCommerce |
| 653 | __ | |aAdvertising Effectiveness |
| 653 | __ | |aConsumer |
| 653 | __ | |aMarketing |
| 700 | __ | |aKundu, Surinder Singh|eGuide |
| 905 | __ | |anotification |
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