Title : A study of consumer behavior towards chemical and herbal cosmetic products and its impact on marketing strategies

Type of Material: Thesis
Title: A study of consumer behavior towards chemical and herbal cosmetic products and its impact on marketing strategies
Researcher: Patil, Hema
Guide: Bakkappa, B
Department: Department of Business Administration
Publisher: Kuvempu University
Place: Shankaraghatta
Year: 2012
Language: English
Subject: Business administration
Consumer behavior
Marketing strategy
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_253027
040__|aKVMP_577451|dIN-AhILN
041__|aeng
100__|aPatil, Hema|eResearcher
110__|aDepartment of Business Administration|bKuvempu University|dShankaraghatta
245__|aA study of consumer behavior towards chemical and herbal cosmetic products and its impact on marketing strategies
260__|aShankaraghatta|bKuvempu University|c2012
502__|bPhD
653__|aBusiness administration
653__|aConsumer behavior
653__|aMarketing strategy
700__|aBakkappa, B|eGuide
905__|anotification

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