Title : Consumer behavioral dimensions in rural marketing-a study with special reference to selected FMCG products in North Kerala

Type of Material: Thesis
Title: Consumer behavioral dimensions in rural marketing-a study with special reference to selected FMCG products in North Kerala
Researcher: Kuriakose, Saji
Guide: Ashokan, T
Department: Department of Management Science
Publisher: Kannur University
Place: Kannur
Year: 2012
Language: English
Subject: Management
Management study
Consumer behavior
Marketing
Rural marketing
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_252637
040__|aKANU_670567|dIN-AhILN
041__|aeng
100__|aKuriakose, Saji|eResearcher
110__|aDepartment of Management Science|bKannur University|dKannur
245__|aConsumer behavioral dimensions in rural marketing-a study with special reference to selected FMCG products in North Kerala
260__|aKannur|bKannur University|c2012
502__|bPhD
653__|aManagement
653__|aManagement study
653__|aConsumer behavior
653__|aMarketing
653__|aRural marketing
700__|aAshokan, T|eGuide
905__|anotification

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