| Type of Material: | Thesis |
| Title: | Brand positioning strategies, Marketing communications and customer perceptions:a study of Indian car industry |
| Researcher: | Saloni |
| Guide: | Bodla, B S |
| Department: | Department of Management |
| Publisher: | Kurukshetra University |
| Place: | Kurukshetra |
| Year: | 2012 |
| Language: | English |
| Subject: | Management | Management study | Brand positioning strategies | Marketing communications | Indian car industry | Management |
| Dissertation/Thesis Note: | PhD |
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| 653 | __ | |aMarketing communications |
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| 905 | __ | |anotification |
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