Type of Material: | Thesis |
Title: | Consumer behavior, market dynamics, and brand valuation in India |
Researcher: | Ray, Saumen |
Guide: | Banerjee, Sharmila |
Department: | Department of Commerce |
Publisher: | University of Calcutta |
Place: | Kolkata |
Year: | 2012 |
Language: | English |
Subject: | Commerce | Commerce marketing | Market dynamic | Consumer behavior | Brand valuation | Commerce |
Dissertation/Thesis Note: | PhD |
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100 | __ | |aRay, Saumen|eResearcher |
110 | __ | |aDepartment of Commerce|bUniversity of Calcutta|dKolkata |
245 | __ | |aConsumer behavior, market dynamics, and brand valuation in India |
260 | __ | |aKolkata|bUniversity of Calcutta|c2012 |
502 | __ | |bPhD |
650 | __ | |aCommerce|2UGC |
653 | __ | |aCommerce |
653 | __ | |aCommerce marketing |
653 | __ | |aMarket dynamic |
653 | __ | |aConsumer behavior |
653 | __ | |aBrand valuation |
700 | __ | |aBanerjee, Sharmila|eGuide |
905 | __ | |anotification |
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