Title : Demographics and consumer involvement in product choice:statistical and econometric analysis for future marketing strategies

Type of Material: Thesis
Title: Demographics and consumer involvement in product choice:statistical and econometric analysis for future marketing strategies
Researcher: Solanki, Sapna
Guide: Sharma, R C
Department: Department of Management
Publisher: Devi Ahilya Vishwavidyalaya
Place: Indore
Year: 2012
Language: English
Subject: Management
Consumer involvement
Marketing strategies
Management
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_250111
040__|aDAVV_452001|dIN-AhILN
041__|aeng
100__|aSolanki, Sapna|eResearcher
110__|aDepartment of Management|bDevi Ahilya Vishwavidyalaya|dIndore
245__|aDemographics and consumer involvement in product choice:statistical and econometric analysis for future marketing strategies
260__|aIndore|bDevi Ahilya Vishwavidyalaya|c2012
502__|bPhD
650__|aManagement|2UGC
653__|aManagement
653__|aConsumer involvement
653__|aMarketing strategies
700__|aSharma, R C|eGuide
905__|anotification

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