| Type of Material: | Thesis |
| Title: | Demographics and consumer involvement in product choice:statistical and econometric analysis for future marketing strategies |
| Researcher: | Solanki, Sapna |
| Guide: | Sharma, R C |
| Department: | Department of Management |
| Publisher: | Devi Ahilya Vishwavidyalaya |
| Place: | Indore |
| Year: | 2012 |
| Language: | English |
| Subject: | Management | Consumer involvement | Marketing strategies | Management |
| Dissertation/Thesis Note: | PhD |
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