Title : A critical analysis of consumer attitudinal change vis-avis T.V. advertisements

Type of Material: Thesis
Title: A critical analysis of consumer attitudinal change vis-avis T.V. advertisements
Researcher: Mander, Inderpreet
Guide: Mann, Gurmeet Singh
Department: Department of Journalism & Mass Communication
Publisher: Punjabi University
Place: Patiala
Year: 2003
Language: English
Subject: Journalism
Mass communication
Consumer attitudinal change
T V advertisements
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_249939
040__|aPJBI_147002|dIN-AhILN
041__|aeng
100__|aMander, Inderpreet|eResearcher
110__|aDepartment of Journalism & Mass Communication|bPunjabi University|dPatiala
245__|aA critical analysis of consumer attitudinal change vis-avis T.V. advertisements
260__|aPatiala|bPunjabi University|c2003
502__|bPhD
653__|aJournalism
653__|aMass communication
653__|aConsumer attitudinal change
653__|aT V advertisements
700__|aMann, Gurmeet Singh|eGuide
905__|anotification

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