Type of Material: | Thesis |
Title: | A critical analysis of consumer attitudinal change vis-avis T.V. advertisements |
Researcher: | Mander, Inderpreet |
Guide: | Mann, Gurmeet Singh |
Department: | Department of Journalism & Mass Communication |
Publisher: | Punjabi University |
Place: | Patiala |
Year: | 2003 |
Language: | English |
Subject: | Journalism | Mass communication | Consumer attitudinal change | T V advertisements |
Dissertation/Thesis Note: | PhD |
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100 | __ | |aMander, Inderpreet|eResearcher |
110 | __ | |aDepartment of Journalism & Mass Communication|bPunjabi University|dPatiala |
245 | __ | |aA critical analysis of consumer attitudinal change vis-avis T.V. advertisements |
260 | __ | |aPatiala|bPunjabi University|c2003 |
502 | __ | |bPhD |
653 | __ | |aJournalism |
653 | __ | |aMass communication |
653 | __ | |aConsumer attitudinal change |
653 | __ | |aT V advertisements |
700 | __ | |aMann, Gurmeet Singh|eGuide |
905 | __ | |anotification |
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