| Type of Material: | Thesis |
| Title: | Role of advertising in buying behaviour of durable goods |
| Researcher: | Agarwa, Malini |
| Guide: | Rawat, G S |
| Department: | Department of Commerce |
| Publisher: | Mahatma Jyotiba Phule Rohilkhand University |
| Place: | Bareilly |
| Year: | 2011 |
| Language: | English |
| Subject: | Commerce | Buying behaviour | Advertising | Commerce |
| Dissertation/Thesis Note: | PhD |
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