| Type of Material: | Thesis |
| Title: | Role of advertising in buying behaviour of durable goods |
| Researcher: | Agarwa, Malini |
| Guide: | Rawat, G S |
| Department: | Department of Commerce |
| Publisher: | Mahatma Jyotiba Phule Rohilkhand University |
| Place: | Bareilly |
| Year: | 2011 |
| Language: | English |
| Subject: | Commerce | Buying behaviour | Advertising | Commerce |
| Dissertation/Thesis Note: | PhD |
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| 100 | __ | |aAgarwa, Malini|eResearcher |
| 110 | __ | |aDepartment of Commerce|bMahatma Jyotiba Phule Rohilkhand University|dBareilly |
| 245 | __ | |aRole of advertising in buying behaviour of durable goods |
| 260 | __ | |aBareilly|bMahatma Jyotiba Phule Rohilkhand University|c2011 |
| 502 | __ | |bPhD |
| 650 | __ | |aCommerce|2UGC |
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| 653 | __ | |aBuying behaviour |
| 653 | __ | |aAdvertising |
| 700 | __ | |aRawat, G S|eGuide |
| 905 | __ | |anotification |
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