Title : A cricitial evaluation on marketing strategies of pharmaceutical organisation of India a case study of some selected pharmactutical companies with reference to OTC over the counter drugs and branded formulation

Type of Material: Thesis
Title: A cricitial evaluation on marketing strategies of pharmaceutical organisation of India a case study of some selected pharmactutical companies with reference to OTC over the counter drugs and branded formulation
Researcher: Mishra, Saurabh
Guide: Sarkar, A K
Department: Department of Business Management
Publisher: Mahatma Jyotiba Phule Rohilkhand University
Place: Bareilly
Year: 2009
Language: English
Subject: Business management
Management
Marketing strategies
Pharmaceutical organisation
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_246722
040__|aRLKD_243001|dIN-AhILN
041__|aeng
100__|aMishra, Saurabh|eResearcher
110__|aDepartment of Business Management|bMahatma Jyotiba Phule Rohilkhand University|dBareilly
245__|aA cricitial evaluation on marketing strategies of pharmaceutical organisation of India a case study of some selected pharmactutical companies with reference to OTC over the counter drugs and branded formulation
260__|aBareilly|bMahatma Jyotiba Phule Rohilkhand University|c2009
502__|bPhD
653__|aBusiness management
653__|aManagement
653__|aMarketing strategies
653__|aPharmaceutical organisation
700__|aSarkar, A K|eGuide
905__|anotification

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