| Type of Material: | Thesis |
| Title: | Impact of TV & print media advertising on buying decision of consumers with special reference to selected consumers of Indore district |
| Researcher: | Matharu, Sukhjeetkaur |
| Guide: | Jain, V K |
| Department: | Department of Commerce |
| Publisher: | Devi Ahilya Vishwavidyalaya |
| Place: | Indore |
| Year: | 2011 |
| Language: | English |
| Subject: | Commerce | Commerce |
| Dissertation/Thesis Note: | PhD |
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