Type of Material: | Thesis |
Title: | Impact of TV & print media advertising on buying decision of consumers with special reference to selected consumers of Indore district |
Researcher: | Matharu, Sukhjeetkaur |
Guide: | Jain, V K |
Department: | Department of Commerce |
Publisher: | Devi Ahilya Vishwavidyalaya |
Place: | Indore |
Year: | 2011 |
Language: | English |
Subject: | Commerce | Commerce |
Dissertation/Thesis Note: | PhD |
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700 | __ | |aJain, V K|eGuide |
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