| Type of Material: | Thesis |
| Title: | A study of the effects of brand extension decisions on existing brands and new product acceptance in Indian consumer product markets |
| Researcher: | Sheena |
| Guide: | Mohanan, P |
| Department: | Department of Commerce |
| Publisher: | University of Calicut |
| Place: | Calicut |
| Year: | 2011 |
| Language: | English |
| Subject: | Commerce | Commerce |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 110 | __ | |aDepartment of Commerce|bUniversity of Calicut|dCalicut |
| 245 | __ | |aA study of the effects of brand extension decisions on existing brands and new product acceptance in Indian consumer product markets |
| 260 | __ | |aCalicut|bUniversity of Calicut|c2011 |
| 502 | __ | |bPhD |
| 650 | __ | |aCommerce|2UGC |
| 653 | __ | |aCommerce |
| 700 | __ | |aMohanan, P|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/11588|yShodhganga |
| 905 | __ | |anotification |
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