| Type of Material: | Thesis |
| Title: | A study of the effects of brand extension decisions on existing brands and new product acceptance in Indian consumer product markets |
| Researcher: | Sheena |
| Guide: | Mohanan, P |
| Department: | Department of Commerce |
| Publisher: | University of Calicut |
| Place: | Calicut |
| Year: | 2011 |
| Language: | English |
| Subject: | Commerce | Commerce |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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