| Type of Material: | Thesis |
| Title: | Influence of media on consumer behaviour: an examination of the role of newspaper, cinema, theatre, television and internet |
| Researcher: | Sushanth, P J |
| Guide: | Nair, Prabhakaran |
| Department: | Department of Economics |
| Publisher: | University of Calicut |
| Place: | Calicut |
| Year: | 2011 |
| Language: | English |
| Subject: | Economics | Economics |
| Dissertation/Thesis Note: | PhD |
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