Type of Material: | Thesis |
Title: | Influence of media on consumer behaviour: an examination of the role of newspaper, cinema, theatre, television and internet |
Researcher: | Sushanth, P J |
Guide: | Nair, Prabhakaran |
Department: | Department of Economics |
Publisher: | University of Calicut |
Place: | Calicut |
Year: | 2011 |
Language: | English |
Subject: | Economics | Economics |
Dissertation/Thesis Note: | PhD |
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100 | __ | |aSushanth, P J|eResearcher |
110 | __ | |aDepartment of Economics|bUniversity of Calicut|dCalicut |
245 | __ | |aInfluence of media on consumer behaviour: an examination of the role of newspaper, cinema, theatre, television and internet |
260 | __ | |aCalicut|bUniversity of Calicut|c2011 |
502 | __ | |bPhD |
650 | __ | |aEconomics|2UGC |
653 | __ | |aEconomics |
700 | __ | |aNair, Prabhakaran|eGuide |
905 | __ | |anotification |
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