Title : Influence of media on consumer behaviour: an examination of the role of newspaper, cinema, theatre, television and internet

Type of Material: Thesis
Title: Influence of media on consumer behaviour: an examination of the role of newspaper, cinema, theatre, television and internet
Researcher: Sushanth, P J
Guide: Nair, Prabhakaran
Department: Department of Economics
Publisher: University of Calicut
Place: Calicut
Year: 2011
Language: English
Subject: Economics
Economics
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_241259
040__|aCALI_673635|dIN-AhILN
041__|aeng
100__|aSushanth, P J|eResearcher
110__|aDepartment of Economics|bUniversity of Calicut|dCalicut
245__|aInfluence of media on consumer behaviour: an examination of the role of newspaper, cinema, theatre, television and internet
260__|aCalicut|bUniversity of Calicut|c2011
502__|bPhD
650__|aEconomics|2UGC
653__|aEconomics
700__|aNair, Prabhakaran|eGuide
905__|anotification

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