Title : A study of product placement in the context of India with special reference to Hindi movies and TV serials

Type of Material: Thesis
Title: A study of product placement in the context of India with special reference to Hindi movies and TV serials
Researcher: Munshi, Meeta Amar
Guide: Achuthan, Sarla
Department: Department of Management
Publisher: Gujarat University
Place: Ahmedabad
Year: 2011
Language: English
Subject: Management
Marketing Management
Management
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_239221
040__|aGJUL_380009|dIN-AhILN
041__|aeng
100__|aMunshi, Meeta Amar|eResearcher
110__|aDepartment of Management|bGujarat University|dAhmedabad
245__|aA study of product placement in the context of India with special reference to Hindi movies and TV serials
260__|aAhmedabad|bGujarat University|c2011
502__|bPhD
650__|aManagement|2UGC
653__|aManagement
653__|aMarketing Management
700__|aAchuthan, Sarla|eGuide
905__|anotification

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