| Type of Material: | Thesis | 
| Title: | Indexing Indian socio-cultural moorings through television commercial advertisements: a study on mass media | 
| Researcher: | Dash, Girish Chandra | 
| Guide: | Mahakud, N K | 
| Department: | Department of Sociology | 
| Publisher: | Sambalpur University | 
| Place: | Sambalpur | 
| Year: | 2011 | 
| Language: | English | 
| Subject: | Sociology | Mass Media | Sociology | 
| Dissertation/Thesis Note: | PhD | 
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