| Type of Material: | Thesis |
| Title: | CRM: a study in select consumer durable products, some lessons for Indian marketers |
| Researcher: | Bhol, Srita |
| Guide: | Sahoo, Swarupchandra | Sahu, Subrat |
| Department: | Department of Management |
| Publisher: | Utkal University |
| Place: | Bhubaneswar |
| Year: | 2008 |
| Language: | English |
| Subject: | Management | Management |
| Dissertation/Thesis Note: | PhD |
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