| Type of Material: | Thesis |
| Title: | Creativity in print advertisement: dimensions and impact with special reference to service sector |
| Researcher: | Sharma, Haridayal |
| Guide: | Selvam, M |
| Department: | Department of Commerce |
| Publisher: | Alagappa University |
| Place: | Karaikudi |
| Year: | 2008 |
| Language: | English |
| Subject: | Commerce | Commerce |
| Dissertation/Thesis Note: | PhD |
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