| Type of Material: | Thesis |
| Title: | Relationship of brand equity with marketing mix elements: an empirical study of selected services in some cities of North India |
| Researcher: | Nath, Pushpender |
| Guide: | Bajwa, Anupam |
| Department: | Department of Business Management & Commerce |
| Publisher: | Panjab University |
| Place: | Chandigarh |
| Year: | 2009 |
| Language: | English |
| Subject: | Business Management | Commerce |
| Dissertation/Thesis Note: | PhD |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 232868 | |
| 003 | IN-AhILN | |
| 005 | 2011-02-15 12:41:06 | |
| 008 | __ | 110215t2009||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_232868 |
| 040 | __ | |aPULC_160014|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aNath, Pushpender|eResearcher |
| 110 | __ | |aDepartment of Business Management & Commerce|bPanjab University|dChandigarh |
| 245 | __ | |aRelationship of brand equity with marketing mix elements: an empirical study of selected services in some cities of North India |
| 260 | __ | |aChandigarh|bPanjab University|c2009 |
| 502 | __ | |bPhD |
| 653 | __ | |aBusiness Management |
| 653 | __ | |aCommerce |
| 700 | __ | |aBajwa, Anupam|eGuide |
| 905 | __ | |anotification |
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