Title : Relationship of brand equity with marketing mix elements: an empirical study of selected services in some cities of North India

Type of Material: Thesis
Title: Relationship of brand equity with marketing mix elements: an empirical study of selected services in some cities of North India
Researcher: Nath, Pushpender
Guide: Bajwa, Anupam
Department: Department of Business Management & Commerce
Publisher: Panjab University
Place: Chandigarh
Year: 2009
Language: English
Subject: Business Management
Commerce
Dissertation/Thesis Note: PhD

00000000ntm a2200000ua 4500
001232868
003IN-AhILN
0052011-02-15 12:41:06
008__110215t2009||||ii#||||g|m||||||||||eng||
035__|a(IN-AhILN)th_232868
040__|aPULC_160014|dIN-AhILN
041__|aeng
100__|aNath, Pushpender|eResearcher
110__|aDepartment of Business Management & Commerce|bPanjab University|dChandigarh
245__|aRelationship of brand equity with marketing mix elements: an empirical study of selected services in some cities of North India
260__|aChandigarh|bPanjab University|c2009
502__|bPhD
653__|aBusiness Management
653__|aCommerce
700__|aBajwa, Anupam|eGuide
905__|anotification

User Feedback Comes Under This section.