| Type of Material: | Thesis |
| Title: | Marketing effectiveness and business performance in the financial services industry: a study with reference to housing finance in Pondicherry region |
| Researcher: | Jansi Rani, K |
| Guide: | Murugesan, B |
| Department: | Department of Commerce |
| Publisher: | Pondicherry University |
| Place: | Pondicherry |
| Year: | 2004 |
| Language: | English |
| Subject: | Commerce | Commerce |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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