| Type of Material: | Thesis |
| Title: | Framework to undertand advertising effects for development of a model for evaluating advertising compaigns |
| Researcher: | Gupta, Mukul P |
| Guide: | Singh, R N |
| Department: | Department of Management |
| Publisher: | University of Rajasthan |
| Place: | Jaipur |
| Year: | 1997 |
| Language: | English |
| Subject: | Management | Management |
| Accession No: | 16710 |
| Dissertation/Thesis Note: | PhD |
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