| Type of Material: | Thesis |
| Title: | Framework to undertand advertising effects for development of a model for evaluating advertising compaigns |
| Researcher: | Gupta, Mukul P |
| Guide: | Singh, R N |
| Department: | Department of Management |
| Publisher: | University of Rajasthan |
| Place: | Jaipur |
| Year: | 1997 |
| Language: | English |
| Subject: | Management | Management |
| Accession No: | 16710 |
| Dissertation/Thesis Note: | PhD |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 227468 | |
| 003 | IN-AhILN | |
| 005 | 2011-01-13 00:00:00 | |
| 008 | __ | 971231t1997||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_227468 |
| 040 | __ | |aRJTN_302004|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aGupta, Mukul P|eResearcher |
| 110 | __ | |aDepartment of Management|bUniversity of Rajasthan|dJaipur|eIN |
| 245 | __ | |aFramework to undertand advertising effects for development of a model for evaluating advertising compaigns |
| 260 | __ | |aJaipur|bUniversity of Rajasthan|c1997 |
| 502 | __ | |bPhD |
| 650 | __ | |aManagement|2UGC |
| 653 | __ | |aManagement |
| 700 | __ | |aSingh, R N|eGuide |
| 852 | __ | |p16710 |
| 905 | __ | |anotification |
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