Title : Comparative study of the effectiveness of the Celebrity and Unknown Models in Advertising on the Brand Beliefs of Consumer Audiences

Type of Material: Thesis
Title: Comparative study of the effectiveness of the Celebrity and Unknown Models in Advertising on the Brand Beliefs of Consumer Audiences
Researcher: El - Muhadi, Majdi S Abd
Guide: Bhatt, A S
Department: Department of Commerce
Publisher: Maharaja Sayajirao University of Baroda
Place: Vadodara
Year: 1994
Language: English
Subject: Commerce
Commerce
Accession No: P/Th7857
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_220505
040__|aMSUB_390002|dIN-AhILN
041__|aeng
100__|aEl - Muhadi, Majdi S Abd|eResearcher
110__|aDepartment of Commerce|bMaharaja Sayajirao University of Baroda|dVadodara|eIN
245__|aComparative study of the effectiveness of the Celebrity and Unknown Models in Advertising on the Brand Beliefs of Consumer Audiences
260__|aVadodara|bMaharaja Sayajirao University of Baroda|c1994
502__|bPhD
650__|aCommerce|2UGC
653__|aCommerce
700__|aBhatt, A S|eGuide
852__|pP/Th7857
905__|anotification

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