Title : Lifestyle and psychographic segmentation and classification of metropolitan consumers in india for effictive marketing

Type of Material: Thesis
Title: Lifestyle and psychographic segmentation and classification of metropolitan consumers in india for effictive marketing
Researcher: Vishal, Rohit kumar
Guide: Sarkar, Amitava
Department: Department of Management
Publisher: University of Calcutta
Place: Kolkata
Year: 2008
Language: English
Subject: Management
Management
Dissertation/Thesis Note: PhD

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