| Type of Material: | Thesis |
| Title: | Communication effect of emotional advertisements of consumers durables on consumers |
| Researcher: | Mukhopadhyay, Malini |
| Guide: | Saha, Suvasis |
| Department: | Department of Management |
| Publisher: | University of Calcutta |
| Place: | Kolkata |
| Year: | 2008 |
| Language: | English |
| Subject: | Management | Advertisements | Management |
| Dissertation/Thesis Note: | PhD |
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| 001 | 211279 | |
| 003 | IN-AhILN | |
| 005 | 2011-07-14 10:14:09 | |
| 008 | __ | 110509t2008||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_211279 |
| 040 | __ | |aCLCT_700073|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aMukhopadhyay, Malini|eResearcher |
| 110 | __ | |aDepartment of Management|bUniversity of Calcutta|dKolkata |
| 245 | __ | |aCommunication effect of emotional advertisements of consumers durables on consumers |
| 260 | __ | |aKolkata|bUniversity of Calcutta|c2008 |
| 502 | __ | |bPhD |
| 650 | __ | |aManagement|2UGC |
| 653 | __ | |aManagement |
| 653 | __ | |aAdvertisements |
| 700 | __ | |aSaha, Suvasis|eGuide |
| 905 | __ | |anotification |
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