Title : Effectiveness of celebrity endorsements amongst consmers: A study of selected type of celebrity endorsers

Type of Material: Thesis
Title: Effectiveness of celebrity endorsements amongst consmers: A study of selected type of celebrity endorsers
Researcher: Jain, Amit
Guide: Patel, Rajnikant P
Department: Department of Management
Publisher: Sardar Patel University
Place: Vallabh Vidyanagar
Year: 2008
Language: English
Subject: Management
Management
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_209474
040__|aSPUN_388120|dIN-AhILN
041__|aeng
100__|aJain, Amit|eResearcher
110__|aDepartment of Management|bSardar Patel University|dVallabh Vidyanagar|eIN
245__|aEffectiveness of celebrity endorsements amongst consmers: A study of selected type of celebrity endorsers
260__|aVallabh Vidyanagar|bSardar Patel University|c2008
502__|bPhD
650__|aManagement|2UGC
653__|aManagement
700__|aPatel, Rajnikant P|eGuide
905__|anotification

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