| Type of Material: | Thesis |
| Title: | Rationalization of marketing budget and expenditure for multi-branded product portfolio: an in in-depth study |
| Researcher: | Ruparel, Hitesh P |
| Guide: | Prajapati, B A |
| Department: | S.k.school of Business Management |
| Publisher: | Hemchandracharya North Gujarat University |
| Place: | Patan |
| Year: | 2003 |
| Language: | English |
| Subject: | Industrial management | Marketing-management | Portfolio management-india | Pharmaceutical industry-india |
| Accession No: | Dt0001527 |
| Dissertation/Thesis Note: | PhD |
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