| Type of Material: | Thesis |
| Title: | Rationalization of marketing budget and expenditure for multi-branded product portfolio: an in in-depth study |
| Researcher: | Ruparel, Hitesh P |
| Guide: | Prajapati, B A |
| Department: | S.k.school of Business Management |
| Publisher: | Hemchandracharya North Gujarat University |
| Place: | Patan |
| Year: | 2003 |
| Language: | English |
| Subject: | Industrial management | Marketing-management | Portfolio management-india | Pharmaceutical industry-india |
| Accession No: | Dt0001527 |
| Dissertation/Thesis Note: | PhD |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 206167 | |
| 003 | IN-AhILN | |
| 005 | 2011-01-13 00:00:00 | |
| 008 | __ | 040503t2003||||ii#||||g|m||||||||||Eng|| |
| 035 | __ | |a(IN-AhILN)th_206167 |
| 040 | __ | |aNGUJ_384265|dIN-AhILN |
| 041 | __ | |aEng |
| 100 | __ | |aRuparel, Hitesh P|eResearcher |
| 110 | __ | |aS.k.school of Business Management|bHemchandracharya North Gujarat University|dPatan|eIn |
| 245 | __ | |aRationalization of marketing budget and expenditure for multi-branded product portfolio: an in in-depth study |
| 260 | __ | |aPatan|bHemchandracharya North Gujarat University|c2003 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2008 |
| 653 | __ | |aIndustrial management |
| 653 | __ | |aMarketing-management |
| 653 | __ | |aPortfolio management-india |
| 653 | __ | |aPharmaceutical industry-india |
| 700 | __ | |aPrajapati, B A|eGuide |
| 852 | __ | |pDt0001527 |
| 905 | __ | |anotification |
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