| Type of Material: | Thesis |
| Title: | Brand Extension Strategies - A Study Of Consumer Durables And Non - Durables |
| Researcher: | Samudhara, Rajakumar C |
| Guide: | Rao, Nagaeswara S B |
| Department: | Department of Business Administration |
| Publisher: | Annamalai University |
| Place: | Annamalai Nagar |
| Year: | 1999 |
| Subject: | Business Administration |
| Accession No: | 455724 |
| Dissertation/Thesis Note: | PhD |
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| 001 | 203760 | |
| 003 | IN-AhILN | |
| 005 | 2011-01-13 00:00:00 | |
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| 035 | __ | |a(IN-AhILN)th_203760 |
| 040 | __ | |aANML_608002|dIN-AhILN |
| 100 | __ | |aSamudhara, Rajakumar C|eResearcher |
| 110 | __ | |aDepartment of Business Administration|bAnnamalai University|dAnnamalai Nagar |
| 245 | __ | |aBrand Extension Strategies - A Study Of Consumer Durables And Non - Durables |
| 260 | __ | |aAnnamalai Nagar|bAnnamalai University|c1999 |
| 502 | __ | |bPhD |
| 653 | __ | |aBusiness Administration |
| 700 | __ | |aRao, Nagaeswara S B|eGuide |
| 852 | __ | |p455724 |
| 905 | __ | |anotification |
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