| Type of Material: | Thesis |
| Title: | Brand Extension Strategies - A Study Of Consumer Durables And Non - Durables |
| Researcher: | Samudhara, Rajakumar C |
| Guide: | Rao, Nagaeswara S B |
| Department: | Department of Business Administration |
| Publisher: | Annamalai University |
| Place: | Annamalai Nagar |
| Year: | 1999 |
| Subject: | Business Administration |
| Accession No: | 455724 |
| Dissertation/Thesis Note: | PhD |
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