Type of Material: | Thesis |
Title: | Consumer's Perception Of Product Values - A Study With Reference Consumer Durables |
Researcher: | Madhavi, C M |
Guide: | Karubbaiah, K |
Department: | Department of Business Administration |
Publisher: | Annamalai University |
Place: | Annamalai Nagar |
Year: | 1999 |
Subject: | Business Administration |
Accession No: | 455723 |
Dissertation/Thesis Note: | PhD |
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