| Type of Material: | Thesis |
| Title: | Relationship marketing strategies and its impact on brand image and future sales in mid-size car segment |
| Researcher: | Singh, Etinderpal |
| Guide: | Chawla, A S |
| Department: | Department of Management |
| Publisher: | Punjabi University |
| Place: | Patiala |
| Year: | 2006 |
| Language: | English |
| Subject: | Social Science | Management | Management |
| Accession No: | 44(42) |
| Dissertation/Thesis Note: | PhD |
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| 700 | __ | |aChawla, A S|eGuide |
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