Title : Measuring the perception of viewers towards TV commercials: A comparative study of Iranian and Indian audience

Type of Material: Thesis
Title: Measuring the perception of viewers towards TV commercials: A comparative study of Iranian and Indian audience
Researcher: Fataneh, Yarahmadi
Department: Department of Bussiness Administration
Publisher: Aligarh Muslim University
Place: Aligarh
Year: 2007
Language: English
Subject: Social Sciences
Management
Accession No: 45(46)
Dissertation/Thesis Note: PhD

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