| Type of Material: | Thesis |
| Title: | Dimensions of advertising appeal: An exploratory study |
| Researcher: | Jain, Varsha |
| Guide: | Dhar, Santosh |
| Department: | Department of Management |
| Publisher: | Devi Ahilya Vishwavidyalaya |
| Place: | Indore |
| Year: | 2007 |
| Language: | English |
| Subject: | Social Sciences | Management | Management |
| Accession No: | 46(01) |
| Dissertation/Thesis Note: | PhD |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 189519 | |
| 003 | IN-AhILN | |
| 005 | 2011-01-13 00:00:00 | |
| 008 | __ | 071231t2007||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_189519 |
| 040 | __ | |aDAVV_452001|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aJain, Varsha|eResearcher |
| 110 | __ | |aDepartment of Management|bDevi Ahilya Vishwavidyalaya|dIndore |
| 245 | __ | |aDimensions of advertising appeal: An exploratory study |
| 260 | __ | |aIndore|bDevi Ahilya Vishwavidyalaya|c2007 |
| 502 | __ | |bPhD |
| 650 | __ | |aManagement|2UGC |
| 653 | __ | |aSocial Sciences |
| 653 | __ | |aManagement |
| 700 | __ | |aDhar, Santosh|eGuide |
| 852 | __ | |p46(01) |
| 905 | __ | |anotification |
User Feedback Comes Under This section.