| Type of Material: | Thesis |
| Title: | Reviving commercial radio as an advertising medium: Strategy for marketing radio time to advertisers |
| Researcher: | Kaur, Devender |
| Guide: | Bedi, S K |
| Department: | Department of Management |
| Publisher: | Maharshi Dayanand University |
| Place: | Rohtak |
| Year: | 2006 |
| Language: | English |
| Subject: | Social Sciences | Management | Management |
| Accession No: | 44(30) |
| Dissertation/Thesis Note: | PhD |
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