| Type of Material: | Thesis |
| Title: | Reviving commercial radio as an advertising medium: Strategy for marketing radio time to advertisers |
| Researcher: | Kaur, Devender |
| Guide: | Bedi, S K |
| Department: | Department of Management |
| Publisher: | Maharshi Dayanand University |
| Place: | Rohtak |
| Year: | 2006 |
| Language: | English |
| Subject: | Social Sciences | Management | Management |
| Accession No: | 44(30) |
| Dissertation/Thesis Note: | PhD |
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| 001 | 188744 | |
| 003 | IN-AhILN | |
| 005 | 2011-01-13 00:00:00 | |
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| 110 | __ | |aDepartment of Management|bMaharshi Dayanand University|dRohtak |
| 245 | __ | |aReviving commercial radio as an advertising medium: Strategy for marketing radio time to advertisers |
| 260 | __ | |aRohtak|bMaharshi Dayanand University|c2006 |
| 502 | __ | |bPhD |
| 650 | __ | |aManagement|2UGC |
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| 653 | __ | |aManagement |
| 700 | __ | |aBedi, S K|eGuide |
| 852 | __ | |p44(30) |
| 905 | __ | |anotification |
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