Title : The impact of sales promotion offers on consumer behaviour: A study of select consumer products

Type of Material: Thesis
Title: The impact of sales promotion offers on consumer behaviour: A study of select consumer products
Researcher: Singh, Nripendra
Guide: Medhavi, Sanjay
Department: Department of Management
Publisher: University of Lucknow
Place: Lucknow
Year: 2006
Language: English
Subject: Management
Management
Accession No: 44(26)
Dissertation/Thesis Note: PhD

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040__|aLUTL_226007|dIN-AhILN
041__|aeng
100__|aSingh, Nripendra|eResearcher
110__|aDepartment of Management|bUniversity of Lucknow|dLucknow
245__|aThe impact of sales promotion offers on consumer behaviour: A study of select consumer products
260__|aLucknow|bUniversity of Lucknow|c2006
502__|bPhD
650__|aManagement|2UGC
653__|aManagement
700__|aMedhavi, Sanjay|eGuide
852__|p44(26)
905__|anotification

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