| Type of Material: | Thesis |
| Title: | Dimensions of brand character: An exploratory study |
| Researcher: | Johri, Smriti |
| Guide: | Dhar, Santosh |
| Department: | Department of Management |
| Publisher: | Devi Ahilya Vishwavidyalaya |
| Place: | Indore |
| Year: | 2006 |
| Language: | English |
| Subject: | Social Sciences | Management | Management |
| Accession No: | 44(22) |
| Dissertation/Thesis Note: | PhD |
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