Title : The college-going kolkata youth:A study on consumer behavior on the basis of psychographic segmentation

Type of Material: Thesis
Title: The college-going kolkata youth:A study on consumer behavior on the basis of psychographic segmentation
Researcher: Goswami, Paromita
Guide: Roy, Sudas
Department: Department of Management
Publisher: Birla Institute of Technology and Science
Place: Pilani
Year: 2006
Language: English
Subject: Management
Management
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_187564
040__|aBITS_333031|dIN-AhILN
041__|aeng
100__|aGoswami, Paromita|eResearcher
110__|aDepartment of Management|bBirla Institute of Technology and Science|dPilani
245__|aThe college-going kolkata youth:A study on consumer behavior on the basis of psychographic segmentation
260__|aPilani|bBirla Institute of Technology and Science|c2006
502__|bPhD
650__|aManagement|2UGC
653__|aManagement
700__|aRoy, Sudas|eGuide
905__|anotification

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