Type of Material: | Thesis |
Title: | Product promotion and pricing strategies in the marketing of newspapers |
Researcher: | Sainath, A R |
Guide: | Sridhar, M K |
Department: | Department of Commerce |
Publisher: | Bangalore University |
Place: | Bangalore |
Year: | 2007 |
Language: | English |
Subject: | Social Sciences | Commerce | Commerce |
Accession No: | 45(46) |
Dissertation/Thesis Note: | PhD |
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