| Type of Material: | Thesis |
| Title: | Impact of brand image in selection of banking services by business houses |
| Researcher: | Mittal, Alok |
| Guide: | Sonvalkar, J |
| Department: | Department of Management |
| Publisher: | Devi Ahilya Vishwavidyalaya |
| Place: | Indore |
| Year: | 2007 |
| Language: | English |
| Subject: | Management | Management |
| Accession No: | 45(30) |
| Dissertation/Thesis Note: | PhD |
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