| Type of Material: | Thesis |
| Title: | Consumer Involvement: A Study Of Human Behaviour In Brand Selection And Purchase Process |
| Researcher: | Mehrotra, Shobhit |
| Guide: | Singh, S K |
| Department: | Department of Management Studies |
| Publisher: | Banaras Hindu University |
| Place: | Varanasi |
| Year: | 2006 |
| Language: | English |
| Subject: | Social Sciences | Management |
| Accession No: | 45(02) |
| Dissertation/Thesis Note: | PhD |
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| 110 | __ | |aDepartment of Management Studies|bBanaras Hindu University|dVaranasi |
| 245 | __ | |aConsumer Involvement: A Study Of Human Behaviour In Brand Selection And Purchase Process |
| 260 | __ | |aVaranasi|bBanaras Hindu University|c2006 |
| 502 | __ | |bPhD |
| 653 | __ | |aSocial Sciences |
| 653 | __ | |aManagement |
| 700 | __ | |aSingh, S K|eGuide |
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| 905 | __ | |anotification |
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