| Type of Material: | Thesis |
| Title: | Reviving Commercial Radio as and Advertising Medium - A Strategy for Marketing Radio Time to Advertisers |
| Researcher: | Lair, Devender |
| Guide: | Bedi, S K |
| Department: | Department of IMSAR |
| Publisher: | Maharshi Dayanand University |
| Place: | Rohtak |
| Year: | 2006 |
| Language: | English |
| Subject: | Management Science |
| Dissertation/Thesis Note: | PhD |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 166004 | |
| 003 | IN-AhILN | |
| 005 | 2011-01-13 00:00:00 | |
| 008 | __ | 061231t2006||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_166004 |
| 040 | __ | |aMDND_124001|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aLair, Devender|eResearcher |
| 110 | __ | |aDepartment of IMSAR|bMaharshi Dayanand University|dRohtak|eIN |
| 245 | __ | |aReviving Commercial Radio as and Advertising Medium - A Strategy for Marketing Radio Time to Advertisers |
| 260 | __ | |aRohtak|bMaharshi Dayanand University|c2006 |
| 502 | __ | |bPhD |
| 653 | __ | |aManagement Science |
| 700 | __ | |aBedi, S K|eGuide |
| 905 | __ | |anotification |
User Feedback Comes Under This section.