Title : Survey of public attitude towards advertising: A qualitative study of viewers reactions perceptions and evaluations

Type of Material: Thesis
Title: Survey of public attitude towards advertising: A qualitative study of viewers reactions perceptions and evaluations
Researcher: Thakur, Gurdev Singh
Department: Department of Management
Publisher: Himachal Pradesh University
Place: Shimla
Year: 2005
Language: English
Subject: Social sciences
Management
Management
Accession No: Vol 43 Issue 26
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_165356
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100__|aThakur, Gurdev Singh|eResearcher
110__|aDepartment of Management|bHimachal Pradesh University|dShimla|eIN
245__|aSurvey of public attitude towards advertising: A qualitative study of viewers reactions perceptions and evaluations
260__|aShimla|bHimachal Pradesh University|c2005
502__|bPhD
650__|aManagement|2UGC
653__|aSocial sciences
653__|aManagement
852__|pVol 43 Issue 26
905__|anotification

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