| Type of Material: | Thesis |
| Title: | Marketing management in retail business: A study of marketing operation of retailing units in Viosakhapatnam District |
| Researcher: | Rao, Ramalingeswara G v |
| Guide: | Subrahmanyam, G | Rao, Ramamohana K |
| Department: | Department of Management Studies |
| Publisher: | Andhra University |
| Place: | Waltair |
| Year: | 1997 |
| Language: | English |
| Subject: | Management |
| Dissertation/Thesis Note: | PhD |
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