| Type of Material: | Thesis |
| Title: | Doordarshan advertising and consumer behaviour |
| Researcher: | Raina, Anita |
| Guide: | Sharma, Keshav |
| Department: | Department of Commerce |
| Publisher: | University of Jammu |
| Place: | Jammu |
| Year: | 1997 |
| Language: | English |
| Subject: | Social Sciences | Commerce | Commerce |
| Dissertation/Thesis Note: | PhD |
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| 001 | 155621 | |
| 003 | IN-AhILN | |
| 005 | 2011-01-13 00:00:00 | |
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| 100 | __ | |aRaina, Anita|eResearcher |
| 110 | __ | |aDepartment of Commerce|bUniversity of Jammu|dJammu|eIn |
| 245 | __ | |aDoordarshan advertising and consumer behaviour |
| 260 | __ | |aJammu|bUniversity of Jammu|c1997 |
| 502 | __ | |bPhD |
| 650 | __ | |aCommerce|2UGC |
| 653 | __ | |aSocial Sciences |
| 653 | __ | |aCommerce |
| 700 | __ | |aSharma, Keshav|eGuide |
| 905 | __ | |anotification |
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