| Type of Material: | Thesis |
| Title: | comparative study of personality and achievement motivation as determinants of appeal and retention of advertisements among Indian and Foreign students |
| Researcher: | Giani, Reetinder Kaur |
| Guide: | Mohan, Jitendra |
| Department: | Department of Psychology |
| Publisher: | Panjab University |
| Place: | Chandigarh |
| Year: | 1984 |
| Language: | English |
| Subject: | Psychology | Intelligence | Motivation | Psychology |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 149979 | |
| 003 | IN-AhILN | |
| 005 | 2011-01-13 00:00:00 | |
| 008 | __ | 841231t1984||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_149979 |
| 040 | __ | |aPULC_160014|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aGiani, Reetinder Kaur|eResearcher |
| 110 | __ | |aDepartment of Psychology|bPanjab University|dChandigarh|eIn |
| 245 | __ | |acomparative study of personality and achievement motivation as determinants of appeal and retention of advertisements among Indian and Foreign students |
| 260 | __ | |aChandigarh|bPanjab University|c1984 |
| 502 | __ | |bPhD |
| 650 | __ | |aPsychology|2UGC |
| 653 | __ | |aPsychology |
| 653 | __ | |aIntelligence |
| 653 | __ | |aMotivation |
| 700 | __ | |aMohan, Jitendra|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/80751|yShodhganga |
| 905 | __ | |anotification |
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