| Key Title | Journal of Marketing Theory and Practice |
|---|---|
| Publisher | Association of Marketing Theory and Practice |
| Language | |
| Country | United States |
| Place | Statesboro, GA |
| Publication Date | 1992 |
| Topics | BUSINESS AND ECONOMICS - MARKETING AND PURCHASING |
| ISSN | 10696679 |
| Dewey | 658.8 |
| University | IIMB_560076, DAVV_452001, INFO_382007 |