| Key Title | Journal of Macromarketing |
|---|---|
| Publisher | University of Colorado, Business Research Division |
| Language | |
| Country | United States |
| Place | Boulder |
| Publication Date | 1981 |
| Topics | BUSINESS AND ECONOMICS - MARKETING AND PURCHASING |
| ISSN | 02761467 |
| Dewey | 658 |
| University | IIMB_560076, IIMC_700104, IRMA_388001, DAVV_452001 |