| Key Title | Journal of brand management | 
|---|---|
| Publisher | Henry Stewart Publications | 
| Language | |
| Country | United Kingdom | 
| Place | London | 
| Publication Date | 1993 | 
| Topics | |
| ISSN | 1350231X | 
| Dewey | |
| University | IITK_208016, IIMA_380015, IIML_226013, ITKH_721302, KVMP_577451, PUNE_411007, IIMI_452012, GGSI_110403 |