Key Title: | Marketing Research :a magazine of management and applications | ISSN: | 1040-8460 | Language: | eng | Frequency: | Quarterly | Publisher: | Chicago, American Marketing Association | Publication Date: | 1989 | Notes: | Also available online from: UMI Promotes a new and broader AMA definition of marketing research that stresses developing and evaluating hypotheses and theories rather than merely analyzing data For managers and practitioners of marketing research | Subject Headings: | BUSINESS AND ECONOMICS - MARKETING AND PURCHASING | DDC Class No: | 658.8 | Online Availability: | http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Magazines/Marketing%20Research/MarketingResearch.aspx |
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