Key Title: Marketing Research :a magazine of management and applications
ISSN: 1040-8460
Language: eng
Frequency: Quarterly
Publisher: Chicago, American Marketing Association
Publication Date: 1989
Notes: Also available online from: UMI Promotes a new and broader AMA definition of marketing research that stresses developing and evaluating hypotheses and theories rather than merely analyzing data For managers and practitioners of marketing research
Subject Headings: BUSINESS AND ECONOMICS - MARKETING AND PURCHASING
DDC Class No: 658.8
Online Availability: http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Magazines/Marketing%20Research/MarketingResearch.aspx
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Current Holding Institutions

No Holding Institutions Available

Holdings Institutions

Guru Gobind Singh Indraprastha University, Delhi
The Maharaja Sayajirao University of Baroda, Vadodara, Available Volumes: NULL(missing: NULL)
Indian Institute of Management, Kozhikode
Sant Gadge Baba Amravati University, Amravati, Available Volumes: NULL(missing: NULL)
Indian Institute of Management, Lucknow, Available Volumes: NULL(missing: NULL)
Guru Gobind Singh Indraprastha University, Delhi, Available Volumes: NULL(missing: NULL)
Indian Institute of Management, Bangaluru, Available Volumes: Vol. ,1995+
Institute of Rural Management, Available Volumes: Vol.3,No.1-4,1991-

Ejournals Holding Details

No Holding Institutions Available