Key Title: | Marketing Management | ISSN: | 1051-1806 | Frequency: | Quarterly | Publisher: | Chichester, John Wiley | Notes: | Also avail. in microform from UMI Also available online from: UMI For senior marketing management in the production and service markets; focuses on analysis, real marketplace applications, as well as insider and senior-level insights and opinions on the issues and trends facing today's business pr | Subject Headings: | BUSINESS AND ECONOMICS - MARKETING AND PURCHASING BUSINESS AND ECONOMICS - MANAGEMENT | DDC Class No: | 658 | Online Availability: | http://www.wiley.co.uk/ |
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