Key Title: | Journal of the Market Research Society | CODEN: | JMRSBJ | ISSN: | 0025-3618 | Language: | eng | Frequency: | Quarterly | Publisher: | London, Market Research Society | Publication Date: | 1970 | Notes: | Also avail. in microfilm from UMI Also available online from: Information Access Co Contains papers and shorter notes covering important technical advances, practical applications, appraisals of specific problem areas and issues of current concern, together with correspondence and reviews coveri Formerly: Commentary | Subject Headings: | BUSINESS AND ECONOMICS - MARKETING AND PURCHASING | DDC Class No: | 658.8 |
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