| Key Title: | Journal of Marketing Management | ISSN: | 0267-257X | Language: | eng | Frequency: | 14/YR | Publisher: | Abingdon, Routledge | Publication Date: | 1985 | Notes: | Concerned with all aspects of the management of the marketing mix and is intended to provide a forum for the exchange of the latest ideas and best practices in marketing | Subject Headings: | BUSINESS AND ECONOMICS - MARKETING AND PURCHASING | DDC Class No: | 658 | Online Availability: | http://www.tandf.co.uk/journals/titles/0267257X.asp |
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