| Key Title: | Journal of Marketing Theory and Practice | ISSN: | 1069-6679 | Language: | eng | Frequency: | Quarterly | Publisher: | Statesboro, GA, Association of Marketing Theory and Practice | Publication Date: | 1992 | Notes: | Also avail. in microform Looks to bridge the gap im marketing between practicioners and academicians | Subject Headings: | BUSINESS AND ECONOMICS - MARKETING AND PURCHASING | DDC Class No: | 658.8 |
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