| 1 | Strategic Role of Cause Related Marketing in Affecting Customer Value A case of Telecom Sector | |
| Researcher: | Gupta Shelleka | |
| Guide: | Sharma Alka | |
| University: | University of Jammu | |
| Language: | English | |
| Shodhganga | ||
| 2 | Building Customer Loyalty through Value Added Services A Case of Telecom Sector | |
| Researcher: | Singh Mandeep | |
| Guide: | Sharma Alka | |
| University: | University of Jammu | |
| Language: | English | |
| Shodhganga | ||
| 3 | Multidimensional framework of impulse buying a study of urban consumers | |
| Researcher: | Nanda Ankita | |
| Guide: | Sharma Alka | |
| University: | University of Jammu | |
| Language: | English | |
| Shodhganga | ||
| 4 | Emerging Dimensions of buyer behavior in non traditional banking | |
| Researcher: | Singh Bhanu Pratab | |
| Guide: | Sharma Alka | |
| University: | University of Jammu | |
| Language: | English | |
| Shodhganga | ||